Privacy, Security, and Transparency Statement
Last Updated: May 17th, 2024
Thank you for visiting this website that is operated and owned by the registered business PopLight Design, LLC through the state of Ohio.
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://poplightdesign.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- Cookies: Data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies and how to disable them, visit All About Cookies.
- Log files: Track actions occurring on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.
We collect personal analytical data via Google Analytics (Privacy Policy) to understand our users better. This data helps us modify our website, change our products and services, and create advertisements based on collected data.
We also use a Facebook Pixel (Privacy Policy) to collect information for personalized advertising based on your interests.
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we refer to both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information to fulfill orders placed through the Site (including processing payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud;
- Provide you with information or advertising relating to our products or services, in line with your preferences.
We use Device Information to help us screen for potential risk and fraud (especially your IP address) and to improve and optimize our Site (e.g., generating analytics about how our customers browse and interact with the Site, and assessing the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Google Analytics to understand how our customers use the Site—read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.
Finally, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to protect our rights.
BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you. For more information about how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page here.
You can opt out of targeted advertising via these links:
Additionally, you can opt out of some services by visiting the Digital Advertising Alliance’s opt-out portal here.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and request that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident, we process your information to fulfill contracts we might have with you (e.g., if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. Device Information may be retained for a period consistent with our data retention policies, which typically align with legal, accounting, or reporting requirements.
CHANGES
We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@poplightdesign.com.