Privacy Policy

Privacy, Security, and Transparency Statement

Last Updated: September 30th, 2026

PopLight Design, LLC (“PopLight Design,” “we,” “us,” or “our”) is an Ohio limited liability company that operates https://poplightdesign.com (the “Site”).

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or interact with the Site, create an account, purchase a digital product or service, download software or other digital content, activate a software license, subscribe to a product or service, contact us for support, or otherwise do business with PopLight Design.

By accessing or using the Site, you acknowledge the practices described in this Privacy Policy.

PERSONAL INFORMATION WE COLLECT

The information we collect depends on how you interact with PopLight Design and the Site.

When you visit the Site, certain technical and usage information may be collected automatically. This may include your Internet Protocol (“IP”) address, browser type, device type, operating system, approximate geographic location derived from your IP address, time zone, referring website or URL, pages viewed, products viewed, dates and times of visits, and information about how you interact with the Site.

We may collect this information through cookies, server logs, web beacons, tags, pixels, analytics technologies, and similar tools.

When you create an account, make or attempt to make a purchase, request support, subscribe to communications, purchase professional services, activate software, or otherwise provide information to us, we may collect information such as:

• Your name
• Email address
• Billing address
• Telephone number, when provided
• Account information
• Order and transaction information
• Products or services purchased
• Subscription information
• Software license information
• License activation information
• Download activity
• Support requests and communications
• Project information
• Marketing preferences
• Other information you voluntarily provide

We refer to information that identifies, relates to, describes, or can reasonably be associated with an individual as “Personal Information.”

PAYMENTS AND PAYMENT PROCESSORS

Payments made through the Site may be processed by third-party payment processors, including Stripe and PayPal.

When you submit payment information through Stripe, PayPal, or another payment provider made available through the Site, your payment information is transmitted to and processed by that provider according to its own terms, privacy policies, and security practices.

PopLight Design does not generally receive or store your complete credit or debit card number when your payment is processed by Stripe or PayPal.

We may receive and retain limited information related to your payment, such as your name, billing information, payment method type, transaction identifier, payment status, order amount, refund information, and other transaction information necessary to process and administer your purchase.

For additional information about the handling of payment information, you should review the applicable privacy policies of Stripe and PayPal.

HOW WE USE PERSONAL INFORMATION

We may use Personal Information to:

• Process and fulfill purchases
• Provide digital products and downloads
• Create and maintain customer accounts
• Issue and manage software licenses
• Validate license activations
• Deliver software updates
• Administer subscriptions and recurring purchases
• Process payments
• Generate invoices and order confirmations
• Provide professional services
• Respond to customer and technical support requests
• Communicate about purchases, accounts, licenses, projects, or services
• Maintain transaction and business records
• Prevent fraud, abuse, and unauthorized activity
• Protect the Site and our systems
• Troubleshoot technical problems
• Improve our website, products, and services
• Understand how visitors use the Site
• Measure the effectiveness of marketing and promotional activities
• Comply with legal, tax, accounting, regulatory, and contractual requirements
• Enforce our agreements, licenses, and policies
• Establish, exercise, or defend legal claims

Where permitted by applicable law and consistent with your preferences, we may also use contact information to communicate with you about PopLight Design products, services, updates, offers, educational content, or other information we believe may be relevant to you.

We may also use information for another purpose disclosed to you at the time it is collected or with your consent.

DIGITAL PRODUCTS, DOWNLOADS, SOFTWARE, AND LICENSES

Because PopLight Design sells digital products, downloadable content, WordPress themes, plugins, software, templates, code, and related products, we may maintain records relating to the delivery, download, installation, licensing, activation, updating, and use of those products.

This may include information such as:

• Order number
• Customer or account identifier
• Product purchased
• License key or license identifier
• License status
• Activation domain or website
• Activation and deactivation activity
• Software version information
• Download records
• Subscription status
• Related technical information

We may use this information to deliver purchased products, authenticate and administer licenses, provide product updates, enforce applicable license and purchase terms, prevent unauthorized or fraudulent use, provide support, maintain the security and integrity of our products, and administer customer accounts.

HOURLY SERVICES AND CLIENT WORK

If you purchase hourly blocks, development services, design services, technical services, consulting services, support, or other professional services from PopLight Design, we may collect and maintain information reasonably necessary to perform and administer those services.

This information may include contact information, project instructions, communications, files, website information, technical information, login or access information voluntarily provided for the purpose of completing authorized work, project records, time records, transaction records, and information concerning services performed.

Information provided to us in connection with client work is used primarily to perform the requested services, communicate regarding the project, provide support, maintain appropriate business records, protect our legal interests, and comply with applicable obligations.

Customers should avoid providing passwords, credentials, or sensitive information unless reasonably necessary for the requested services. Where credentials are provided, they should be changed or revoked when access is no longer required.

EMAIL AND CUSTOMER COMMUNICATIONS

We may send transactional or service-related communications concerning purchases, account activity, downloads, licenses, subscriptions, renewals, security matters, support requests, projects, billing, or other services you have requested.

These transactional communications may be sent even if you have opted out of promotional marketing because they may be necessary to administer your account, purchase, license, subscription, or relationship with PopLight Design.

Where permitted by law, we may also send marketing communications regarding our products, services, educational content, updates, or promotions.

You may unsubscribe from promotional email communications by using the unsubscribe mechanism provided in those messages.

Unsubscribing from marketing communications will not necessarily stop transactional, account, billing, license, support, security, or other service-related communications.

We may use third-party email, ecommerce, customer relationship, or marketing platforms to assist with these communications and the administration of customer information.

COOKIES AND SIMILAR TECHNOLOGIES

The Site may use cookies and similar technologies to:

• Operate essential website functionality
• Maintain user sessions
• Remember preferences
• Maintain shopping carts
• Process purchases
• Provide customer account functionality
• Protect against fraud and abuse
• Measure website traffic
• Analyze website performance
• Understand how visitors interact with the Site
• Support marketing and advertising activities

Some cookies and similar technologies may be necessary for the Site to function. Others may be used for analytics, preferences, advertising, or measurement.

You may be able to control cookies through your browser settings or through privacy or consent controls made available on the Site. Disabling certain cookies may prevent portions of the Site from functioning properly.

Where applicable law requires consent before certain non-essential cookies or similar technologies are used, we will seek consent as required.

ANALYTICS

We may use Google Analytics and similar analytics services to understand how visitors interact with the Site and to measure website performance.

Analytics technologies may collect information such as device and browser information, approximate geographic information, referring sources, pages viewed, session information, interactions with the Site, and identifiers used to distinguish users or sessions.

We use analytics information to evaluate Site performance, understand how visitors use the Site, improve our products and services, troubleshoot problems, and evaluate the effectiveness of marketing and promotional activity.

Third-party analytics providers process information according to their own privacy policies and applicable agreements with us.

ADVERTISING, PIXELS, AND TARGETED ADVERTISING

We may use advertising, conversion measurement, remarketing, or similar technologies offered by companies such as Meta and Google. This may include technologies such as the Meta Pixel or comparable advertising tags when those technologies are enabled on the Site.

These technologies may allow the applicable provider to receive information about visits to or interactions with the Site.

Depending on the technology, your settings, and applicable law, this information may be used to measure advertising performance, build audiences, limit repetitive advertising, or provide more relevant advertisements.

Some privacy laws define certain disclosures made through advertising technologies as “sharing,” “targeted advertising,” or a similar regulated activity even when Personal Information is not sold for money.

PopLight Design does not knowingly sell Personal Information to third parties in exchange for monetary payment.

Where applicable privacy law gives you the right to opt out of the sale or sharing of Personal Information or the use of Personal Information for targeted advertising, we will honor applicable rights and legally recognized opt-out preference signals to the extent required by law.

HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose Personal Information to third parties when reasonably necessary to operate the Site and our business, provide products or services, process transactions, communicate with customers, maintain security, analyze website performance, or comply with legal requirements.

These third parties may include providers that assist with:

• Website hosting and infrastructure
• Ecommerce functionality
• Payment processing, including Stripe and PayPal
• Email delivery and marketing
• Analytics
• Software licensing
• Digital-product delivery
• Fraud prevention and security
• Customer support
• Professional or technical services
• Accounting, tax, legal, insurance, or other professional services

Third parties may process information on our behalf or may independently determine how information is processed according to their own privacy policies and legal obligations.

We may also disclose Personal Information when we reasonably believe disclosure is necessary to comply with applicable law, regulation, legal process, subpoena, court order, governmental request, or law-enforcement request; investigate suspected fraud, abuse, or security incidents; enforce our contracts, licenses, policies, or legal rights; or protect the rights, property, security, or safety of PopLight Design, our customers, or others.

BUSINESS TRANSFERS

If PopLight Design is involved in a merger, acquisition, financing, reorganization, sale of assets, change of control, bankruptcy, or similar transaction, Personal Information may be disclosed or transferred as part of that transaction, subject to applicable law.

THIRD-PARTY WEBSITES AND SERVICES

The Site may contain links to or integrations with websites, applications, platforms, products, or services operated by third parties.

PopLight Design does not control and is not responsible for the privacy, security, or data-handling practices of third parties.

Your interactions with those services are governed by the terms and privacy policies of the applicable third parties.

We encourage you to review the privacy policies of third-party services before providing them with Personal Information.

DATA SECURITY

We use reasonable administrative, technical, and organizational safeguards designed to protect Personal Information against unauthorized access, acquisition, alteration, disclosure, destruction, loss, or misuse.

However, no method of Internet transmission, electronic storage, website operation, or security system can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of Personal Information.

You are responsible for protecting your account credentials and should notify us if you believe your PopLight Design account, license, payment, or other information has been compromised.

DATA RETENTION

We retain Personal Information only for as long as reasonably necessary for the purposes for which it was collected or as otherwise permitted or required by law.

Retention periods may vary depending on the type of information involved and may take into account the need to:

• Fulfill purchases
• Maintain customer accounts
• Provide software licenses and updates
• Administer subscriptions
• Perform client services
• Provide customer support
• Maintain financial and tax records
• Prevent fraud
• Resolve disputes
• Enforce agreements
• Defend legal claims
• Comply with legal, regulatory, accounting, or reporting obligations

A request to delete Personal Information may not require us to delete information that we are permitted or required to retain for legitimate business or legal purposes.

When information is no longer reasonably necessary, we may delete, anonymize, aggregate, or otherwise dispose of it in accordance with our practices and applicable law.

YOUR PRIVACY RIGHTS

Depending on where you reside and which privacy laws apply to PopLight Design, you may have rights regarding your Personal Information.

These rights may include the ability to request:

• Access to Personal Information we maintain about you
• Correction of inaccurate Personal Information
• Deletion of certain Personal Information
• A portable copy of certain Personal Information
• Restriction of certain processing
• Objection to certain processing
• Withdrawal of consent where processing is based on consent
• Opt-out from certain sales, sharing, profiling, or targeted advertising

These rights vary by jurisdiction and may be subject to applicable exceptions and limitations.

We may need to verify your identity before fulfilling certain privacy requests.

We may deny or limit a request when permitted by applicable law and will provide any explanation required by law.

You may submit a privacy request by contacting us using the information provided below.

Where applicable law provides a right to appeal our response to a privacy request, you may submit an appeal using the same contact information and clearly identify the communication as a privacy appeal.

UNITED STATES STATE PRIVACY RIGHTS

Residents of certain U.S. states may have additional privacy rights if the applicable privacy law applies to PopLight Design.

Depending on the applicable law, these rights may include rights to access, correct, delete, or obtain a copy of Personal Information and rights to opt out of certain sales of Personal Information, targeted advertising, sharing for cross-context behavioral advertising, or certain types of profiling.

We do not discriminate against individuals for exercising privacy rights granted to them by applicable law.

Nothing in this Privacy Policy is intended to provide rights that are not otherwise required by applicable law.

GLOBAL PRIVACY CONTROL AND OPT-OUT PREFERENCE SIGNALS

Certain jurisdictions recognize browser-based universal opt-out mechanisms or opt-out preference signals, such as Global Privacy Control (“GPC”), for particular privacy rights.

Where PopLight Design is legally required to recognize such a signal, and where the signal is technically transmitted and applicable to the processing occurring on the Site, we will process the signal as required by applicable law.

EUROPEAN ECONOMIC AREA, UNITED KINGDOM, AND OTHER INTERNATIONAL USERS

PopLight Design is based in the United States.

If you access or use the Site from outside the United States, Personal Information may be transferred to, stored in, or processed in the United States or in other jurisdictions where our service providers operate.

Where applicable law requires a lawful basis for processing Personal Information, our basis may include:

• Performance of a contract with you
• Compliance with a legal obligation
• Our legitimate business interests where those interests are not overridden by applicable individual rights
• Your consent

Our legitimate interests may include operating and securing our business and Site, providing and improving our products and services, preventing fraud, administering customer relationships, and communicating with customers.

Where processing is based on your consent, you may withdraw that consent where permitted by applicable law.

Withdrawal of consent does not affect the lawfulness of processing completed before consent was withdrawn.

Where required for international transfers of Personal Information, we or our service providers may rely upon legally recognized transfer mechanisms or safeguards.

DO NOT TRACK

Some browsers offer a “Do Not Track” setting.

Because there is not a universally accepted technical or legal standard governing all traditional Do Not Track signals, the Site may not respond to every Do Not Track signal.

This does not affect our obligation to honor legally recognized opt-out preference signals where applicable law requires us to do so.

CHILDREN’S PRIVACY

The Site and PopLight Design’s products and services are not directed to children under 13 years of age, and we do not knowingly collect Personal Information from children under 13.

If you are a parent or guardian and believe that a child under 13 has provided Personal Information to us, please contact us so that we can investigate and take appropriate action.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes to our products, services, technology, business practices, third-party providers, or legal and regulatory requirements.

When we materially update this Privacy Policy, we will revise the “Last Updated” date shown at the top of the page.

Additional notice may be provided when required by applicable law.

We encourage you to review this Privacy Policy periodically.

CONTACT US

If you have questions about this Privacy Policy, want additional information about our privacy practices, wish to make a privacy request, or wish to submit a privacy-related complaint, please contact:

PopLight Design, LLC

Email: info@poplightdesign.com

Website: https://poplightdesign.com